FaZe1: Live, Branded, and Fully Built Out
How do you turn a warehouse office space into a fully immersive, live-streamed, 24/7 branded experience? That was the challenge behind FaZe1: The Warehouse -- a weeklong reality competition where FaZe Clan scouted their next top creator, all while live broadcasting every second to a global digital audience.
As the lead on spatial and challenge design, I transformed FaZe’s Los Angeles warehouse and parking lot into a high-impact hybrid space -- part home, part content engine, part competition arena. Every square foot had to work visually, physically, and logistically. Contestants needed a place to live, sleep, and compete. Cameras needed coverage from every angle. The design needed to reflect FaZe's high-energy, gaming-forward brand identity -- all while functioning in real time, without a single pause in the stream.
I designed everything from modular sleeping pods and interactive installations to full-scale challenges, all tailored for maximum engagement both in-person and on-screen. It was experiential storytelling at the speed of live production—immersive, reactive, and built to perform under pressure.
